Luis Torres, the executive president of Promperú, stated that Peru was negotiating the entrance of Peruvian pomegranates to the Chinese market and that the commercial agreement could be formalized this year.
"In November, Peru will participate for the second time at China's import fair, where we have been invited to continue taking advantage of this immense market," said Torres. "We seek to expand the positioning of pomegranates in the Asian market. This product has ample space to grow; it is a new taste for the Asian palate and it has nutritional qualities they can enjoy," he said.
Nearly 560 national and international exhibitors will participate in the Expoalimentaria fair. In addition, all the actors of the productive chain that promotes the development of the country will also participate in it. More than 40,000 visitors are expected to attend the fair.
In 2018, the Expoalimentaria fair generated business for 850 million dollars. The Association of Exporters (Adex) estimates this year's edition will generate business for 1 billion dollars.